Chop Shop

When thinking about a grooming salon for dogs, what often comes to mind is overdressed chihuahua’s or owners who want to keep their dog spotless every day. Chop Shop is a fictional grooming salon for dogs that are allowed to play and get dirty all the time.

For this project I wanted to create a visual identity to specifically address those owners who don’t overprotect their dogs, but instead embrace the wildness which is present within them.